What's The Point?
What's the point? The traditional business model for the recording engineer has decreasing viability. For decades, the engineer served as the gatekeeper of a specialized, highly technical environment, representing a necessary upfront cost in the creation of a widget to be sold. In this role, the engineer was integral to producing a high-quality product that could provide a return on the investment of the recording. When the final output was a tangible unit—a record, a tape, or a CD—the value of the engineer was easy to quantify. Money was spent on the front end to ensure the product met the standards required for the marketplace. Today, the widget has become much more a byproduct of a process than a product to be sold. As recording tools have become integrated into every laptop and phone, the traditional path to recouping a front-end investment has disappeared. For most musicians, the recording is now a digital asset consumed for free or for fractions of a cent. Without a direct co...